RIVR was founded by four life-long friends, addicted to reaching that flow state that helped them strive in every part of their lives. Whether it was work, training, creativity, or everyday life, we were constantly searching for ways to show up better and push our limits without burning out.
But we kept running into the same problem. The products on the market were either overloaded with artificial ingredients, spiked with stimulants, or built more for quick hits than sustainable performance. Nothing truly supported long-term focus, clarity, and balance; and nothing aligned with how intentional we wanted to live.
So, we decided to build it ourselves.
Our mission became a passion, and we became obsessed. We spent months deep in research, studying neuroscience, nootropics, performance science, and clean supplementation. Working side-by-side with our chemist partners, we tested, refined, and rebuilt our formula again and again, refusing to cut corners or settle for “good enough.” RIVR Rush was born!
RIVR is more than a product. It’s a reflection of how we live: intentional, driven, and always moving forward. Like a river, flow isn’t forced ... it’s earned through consistency, clarity, and balance. Our goal is simple: to help people unlock their highest potential and sustain it for life.
This is just the beginning.
Our Founding Creators
OUR TEAM
CHIEF EXECUTIVE OFFICER
MIKE
Hi my name is Mike and I’m the CEO/Cofounder of RIVR. I’m a biomedical engineer by trade with a deep passion for biochemistry. My “why RIVR?” moment came when I wanted to challenge myself to apply my knowledge of biological processes to solve a very common problem we all face, mental fatigue and burnout. From here the company mission was born, using evidence back ingredients and validated manufacturing processes, I strive to make the cleanest, all-natural products designed to help anyone find their flow.
CHIEF OPERATING OFFICER
CYRUS
What's up y'all! I'm Cyrus, and I am a proud Co-Founder here at RIVR! I'm an Air Force Veteran and a Cybersecurity Sales professional. Ever since I was 15, I have been obsessed with fitness, wellness, and a healthy lifestyle. Whether it's Top-Secret, Military operations or getting up and getting a lift/run in before the sun rises; I am always looking for thatFlow State to push me to that next level, mentally. Here we gooo!
EXECUTIVE VP OF SALES
GABE
What’s up! I’m Gabe, and I’m a Co-Founder of RIVR. I graduated from the University of South Florida with a degree in Exercise Science and have always been drawn to performance.
I became fascinated with how small improvements compound, physically and mentally. Some days you can lock in instantly, other days focus feels unpredictable.
We wanted a tool that helps high performers access the state they train for, the zone that moves progress forward.
EXECUTIVE VP OF OPERATIONS
JARED
As a firefighter, I know what it means to perform under pressure. My love for health and fitness inspired Rivr - clean, functional energy designed to keep you sharp, driven and in your flow, no matter what the day throws at you.
At RIVR, our mission is to create clean, science-driven fuel that unlocks your flow state — fueling a lifestyle where we push limits, stay present, and live with purpose.
OUR MISSION
Our logo is inspired by the natural flow of Florida's waterways — a symbol of flow, balance, and forward momentum. That same philosophy drives our commitment to clean, all-natural ingredients and sustainable practices that support everyday performance, long-term health, and the planet we depend on.